US-based startup "7 Knots Digital" begins European expansion from Latvia

The US-based B2B (Business-to-Business) digital marketing startup 7 Knots Digital begins its expansion in Europe from Latvia, James Karklins, founder and owner of 7 Knots Digital, told LETA in an interview.

7 Knots Digital was founded in New York over five years ago with the aim of helping B2B businesses, B2B media and technology companies turn content into measurable results. The company works with B2B media, technology companies and event organizers, including major industry trade shows and conferences, to help turn content and marketing campaigns into measurable results, Karklins said.

"We started in New York and have since expanded to Canada, Toronto, and now Riga, Latvia," said Karklins.

He said that 7 Knots Digital's goal is to build a client base in Europe. He believes that Latvia has bilingual talent, high digital and technology skills, as well as excellent English language skills, which are very important for the company's clients.

The company aims to recruit eight to ten people in Riga, Latvia, over the next six to twelve months.

"There are professional reasons to be here, but there are also personal reasons why we are expanding in Latvia - my roots are in Latvia, my family is from here, and for me personally it's like coming home. I am really excited to be here and to develop the company in Latvia," Karklins told LETA.

He noted that a year ago, he met Ilze Lacgalve, head of the Latvian Investment and Development Agency's (LIAA) foreign economic mission in Canada, at the "Collision Conference" in Toronto, Canada, and the LIAA has been an important support to 7 Knots Digital, including helping to find the right business partners and stakeholders, as well as establishing the company in Latvia.

"In less than 12 months, we already have a registered company and our first employees in Latvia. All this has happened in a very short time and we are really happy," said Karklins.

According to information from Firmas.lv, 7 Knots Digital was registered on February 26, 2025. The company's share capital is EUR 2,800 and the company is wholly owned by the US-registered 7 Knots Digital, with Karklins as the company's beneficial owner.

Source: LETA