19.04.2022 - Companies, ICT, Innovation, Smart city

Google and the Ministry of Economics launch a program

Technology company Google has launched its new program “Izaugsme ar Google” (Grow Latvia with Google) aimed at promoting the digital development of Latvian companies.

As the research by Connected Commerce Council shows, small businesses in Europe with a sophisticated use of digital tools were able to build a ‘digital safety net’ during the pandemic, resulting in 80% better sales and 60% better revenue. Such companies are also more likely to be job creators, hiring three times more employees than others. The Ministry of Economics and the Investment and Development Agency of Latvia (LIAA) have expressed their support for the program.

The new specialized program Grow Latvia with Google will provide free courses to at least 3 000 small and medium-sized enterprises by the end of this year, enhancing their knowledge and skills in areas such as e-commerce, export, digital marketing, and technology integration in business. The registration is open.

Grow Latvia with Google program aims to help Latvian small and medium-sized enterprises improve their digital skills and applications, and to help Latvian citizens take full advantage of digital opportunities. It will also help the Latvian economy.

“In cooperation with Google, we invite entrepreneurs and everyone to join a free training program in order to strengthen their digital skills and protect their businesses in the face of change. The level of digitalization of businesses has a major impact on their ability to adapt to different situations and take on new challenges, which is particularly important today,” emphasizes Jānis Vitenbergs, Minister of the Economics, inviting everyone in Latvia to join online trainings.

The program Grow Latvia with Google will provide Google-funded online courses, a wide range of tools, and educational programs not only for existing entrepreneurs and their employees but also for those who are at the beginning of their business journey or want to pursue a new career in this field.

In cooperation with local partners – Digital Journey, a digital marketing training centre, and eCOMHUB, an e-commerce growth support platform, Google will provide training in areas such as export, e-commerce, digital marketing, and integrating technology into business.

The training will equip participants with the knowledge necessary to grow their companies by teaching them how to use digital platforms to expand their business, find new export markets, and ways to reach new customers online. Additionally, in light of the current situation part of the program will also offer training in the topic of cybersecurity, helping to familiarize people with the common security threats online and practical ways of how to protect the business data, devices, and websites. The training will be suitable for all employees of small and medium-sized enterprises who wish to improve their digital skills.

To attend the training, you simply need to register on the website https://www.ecomhub.lv/izaugsme-ar-google, indicating the desired course topic, date, and time. The training will start on April 19 and will be delivered online by experienced trainers. All training will be conducted in Latvian.

Source: labsoflatvia.com

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